Did you know that the e-mail you use every day has been invented 40 years ago, before the internet?
This video shows, with very simple words, why and how Google Wave will be probably the “e-mail” system of the future.
Pepsi has chosen to shift its $20 million investment for the Superbowl’s opening media space into a big social campaign that asks people to submit great ideas that could change our way of living.
A dedicated website and a video clearly illustrate how it works.
Pepsi never won vs Coca-Cola in the social networks field, having Coca-Cola more than 4 million fans on its Facebook page vs the only 280M fans of Pepsi FB fan page. This new initiative from Pepsi seems to be a big step forward that could open a new scenario I’m very curious to look at.
Nevertheless, the concept behind the website refresheverything.com doesn’t seem very new and innovative to me, but let’s see how this will evolve.
Voting for ideas opens February 1st. 26 days left for ideas submission.
Denmark has promoted its land through a viral video that has reached more than 1 million clicks. The video showed a mum, begging for help in order to find the father of her beautiful son, and came with a website with the mum and the photos of her son.
A lot of people lefts comments to the video on YouTube, since when the hoax was revealed and a river of angry comments started to flow on the YouTube’s page. The video was taken away and the website disappeared (you can still watch the video through another website. CLICK on the image to be redirected to it).
No official press release declared that the initiative was made by the hands of VisitDenmark, the country’s tourist authority.
It seems like the message behind was: danish people are open-minded.
I almost can’t believe this story and I hardly can express a comment on it. The awareness was built up, for sure. But for what? Can a viral operation like this lead a person to the action of going to Denmark? I hardly believe so. The purpose is reached only by half. The act, from my point view, is not met.
To blog or not to blog? To tumblr, maybe?
Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.
[to read the full WIRED article click on the title above]
