This is a great case study that for sure will win some prizes in the next festivals.
The product: ANDES, #1 beer in Mendoza, Argentina
The problem: men love to go out drinking at the bar with their friends. Women hate this.
The solution: ANDES invented the Teletransporter. A cabin built up in different bars that recreates all those environmental sounds that you need in order to tell your girlfriend a convincing lie (e.g. “I’m in the hospital, looking after my grandmother”).
For sure the final payoff, “Why lie if you can teleport?”, doesn’t solve the cynical and immoral aspect behind this idea but, for sure, it’s something really funny and that, I’m not surprised, had a great success.
ENJOY THE CASE STUDY’s VIDEO.. REALLY COOL!
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Brazil
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
In Gendarmenmarkt Square, Berlin, 1.000 sculptures maden with ice and representing men and women have been placed on the stars and on the floor, grabbing the attention of hundreds of people. The sculputers, melting under the sun, were ment to symbolize the issue of the Global Warming.
The creator was a brasilian artist called Nele Azevedo and the client was WWF.
For sure, another big idea with a low budget. Nevertheless, judging from the click-through on YouTube it seems like this action never broke totally the barriers of the anonymity.
Take a look at the video, anyway, the effect is really cool and strong. CLICK HERE.
Burn what you eat.
To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Published: February 2009
Yubari, no money but love.
Brief: promote and regenerate the citizens and the tourism of Yubari, a city with 353 million $ of debt.
The solution: Yubari is the japanese city with the fewer number of divorces. Leverage on this, making Yubari the city with “no money but love”.
An insighful, very cheap and simple idea that has won the Cannes Gran Prix in the Promo Lions category and has probably changed the future of Yubari.
