This is a great case study that for sure will win some prizes in the next festivals.
The product: ANDES, #1 beer in Mendoza, Argentina
The problem: men love to go out drinking at the bar with their friends. Women hate this.
The solution: ANDES invented the Teletransporter. A cabin built up in different bars that recreates all those environmental sounds that you need in order to tell your girlfriend a convincing lie (e.g. “I’m in the hospital, looking after my grandmother”).
For sure the final payoff, “Why lie if you can teleport?”, doesn’t solve the cynical and immoral aspect behind this idea but, for sure, it’s something really funny and that, I’m not surprised, had a great success.
ENJOY THE CASE STUDY’s VIDEO.. REALLY COOL!
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Brazil
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
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