Only 4 days ago, NIKE has released a new application for iPhone. Nothing new, you’d say. But wait a moment. NIKE has developed this new application starting from the insight “Make the hidden visible” and chose local tastemakers, first adopters, around 6 main european cities, and created an iPhone application that it’s a great mix of geo-tagging, social media, brand-new technology for mobile. All this, in a real-time updating environment. The first thing I thought watching this video-trailer? World is changing so fast that in few years we’ll be astonished from the different way of live we’ll have.
Hopefully, an insightful overview on the coolest things going on in the communication world.
--- One of the 37 Harris* in Italy. Account Executive @ Leo Burnett Milan ;)
* source: paginebianche.it
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