Pepsi has chosen to shift its $20 million investment for the Superbowl’s opening media space into a big social campaign that asks people to submit great ideas that could change our way of living.
A dedicated website and a video clearly illustrate how it works.
Pepsi never won vs Coca-Cola in the social networks field, having Coca-Cola more than 4 million fans on its Facebook page vs the only 280M fans of Pepsi FB fan page. This new initiative from Pepsi seems to be a big step forward that could open a new scenario I’m very curious to look at.
Nevertheless, the concept behind the website refresheverything.com doesn’t seem very new and innovative to me, but let’s see how this will evolve.
Voting for ideas opens February 1st. 26 days left for ideas submission.
