Maybe it’s not the coolest thing seen in these last weeks, but it’s simple and clever. The main problem for the antivirus products’ market is the following: people hardly feel problem they can’t see. Particularly if these problems are merely virtual. Therefore, this Symantec ad speaks to mum and dad, showing their daughter playing alone with the pc. One window (double sense of house’s window and internet/browser’s window) has been left open and it could be enough for “bad persons” to catch their daughter. The end line closes perfectly the ad with a “grandmother-like-advise”: “Best to keep some windows closed”. Advertising Agency: Leo Burnett, Milan, Italy Creative Directors: Enrico Dorizza, Sergio Rodriguez Art Director: Matteo Fabi Copywriter: Gianluca Sales Photographer: Eolo Perfido

Maybe it’s not the coolest thing seen in these last weeks, but it’s simple and clever.

The main problem for the antivirus products’ market is the following: people hardly feel problem they can’t see. Particularly if these problems are merely virtual.

Therefore, this Symantec ad speaks to mum and dad, showing their daughter playing alone with the pc. One window (double sense of house’s window and internet/browser’s window) has been left open and it could be enough for “bad persons” to catch their daughter.

The end line closes perfectly the ad with a “grandmother-like-advise”: “Best to keep some windows closed”.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido