Denmark has promoted its land through a viral video that has reached more than 1 million clicks. The video showed a mum, begging for help in order to find the father of her beautiful son,  and came with a website with the mum and the photos of her son.

A lot of people lefts comments to the video on YouTube, since when the hoax was revealed and a river of angry comments started to flow on the YouTube’s page. The video was taken away and the website disappeared (you can still watch the video through another website. CLICK on the image to be redirected to it).

No official press release declared that the initiative was made by the hands of VisitDenmark, the country’s tourist authority.

It seems like the message behind was: danish people are open-minded.

I almost can’t believe this story and I hardly can express a comment on it. The awareness was built up, for sure. But for what? Can a viral operation like this lead a person to the action of going to Denmark? I hardly believe so. The purpose is reached only by half. The act, from my point view, is not met.