Yubari, no money but love.
Brief: promote and regenerate the citizens and the tourism of Yubari, a city with 353 million $ of debt.
The solution: Yubari is the japanese city with the fewer number of divorces. Leverage on this, making Yubari the city with “no money but love”.
An insighful, very cheap and simple idea that has won the Cannes Gran Prix in the Promo Lions category and has probably changed the future of Yubari.
