This is a great case study that for sure will win some prizes in the next festivals.

The product: ANDES, #1 beer in Mendoza, Argentina

The problem: men love to go out drinking at the bar with their friends. Women hate this.

The solution: ANDES invented the Teletransporter. A cabin built up in different bars that recreates all those environmental sounds that you need in order to tell your girlfriend a convincing lie (e.g. “I’m in the hospital, looking after my grandmother”).

For sure the final payoff, “Why lie if you can teleport?”, doesn’t solve the cynical and immoral aspect behind this idea but, for sure, it’s something really funny and that, I’m not surprised, had a great success.

ENJOY THE CASE STUDY’s VIDEO.. REALLY COOL!

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Brazil
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller

Maybe it’s not the coolest thing seen in these last weeks, but it’s simple and clever. The main problem for the antivirus products’ market is the following: people hardly feel problem they can’t see. Particularly if these problems are merely virtual. Therefore, this Symantec ad speaks to mum and dad, showing their daughter playing alone with the pc. One window (double sense of house’s window and internet/browser’s window) has been left open and it could be enough for “bad persons” to catch their daughter. The end line closes perfectly the ad with a “grandmother-like-advise”: “Best to keep some windows closed”. Advertising Agency: Leo Burnett, Milan, Italy Creative Directors: Enrico Dorizza, Sergio Rodriguez Art Director: Matteo Fabi Copywriter: Gianluca Sales Photographer: Eolo Perfido

Maybe it’s not the coolest thing seen in these last weeks, but it’s simple and clever.

The main problem for the antivirus products’ market is the following: people hardly feel problem they can’t see. Particularly if these problems are merely virtual.

Therefore, this Symantec ad speaks to mum and dad, showing their daughter playing alone with the pc. One window (double sense of house’s window and internet/browser’s window) has been left open and it could be enough for “bad persons” to catch their daughter.

The end line closes perfectly the ad with a “grandmother-like-advise”: “Best to keep some windows closed”.

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Matteo Fabi
Copywriter: Gianluca Sales
Photographer: Eolo Perfido

Tags | print |
In Gendarmenmarkt Square, Berlin, 1.000 sculptures maden with ice and representing men and women have been placed on the stars and on the floor, grabbing the attention of hundreds of people.  The sculputers, melting under the sun, were ment to symbolize the issue of the Global Warming. The creator was a brasilian artist called Nele Azevedo and the client was WWF. For sure, another big idea with a low budget.  Nevertheless, judging from the click-through on YouTube it seems like this action never broke totally the barriers of the anonymity. Take a look at the video, anyway, the effect is really cool and strong. CLICK HERE.

In Gendarmenmarkt Square, Berlin, 1.000 sculptures maden with ice and representing men and women have been placed on the stars and on the floor, grabbing the attention of hundreds of people.  The sculputers, melting under the sun, were ment to symbolize the issue of the Global Warming.

The creator was a brasilian artist called Nele Azevedo and the client was WWF.

For sure, another big idea with a low budget.  Nevertheless, judging from the click-through on YouTube it seems like this action never broke totally the barriers of the anonymity.

Take a look at the video, anyway, the effect is really cool and strong. CLICK HERE.

Tags | big ideas |
Ogilvy Dusseldorf, within the DOVE’s campaign for real beauty, put weight scales in girls locker rooms and schools + public swimming pools. When girls used them the display showed the following message: “Real beauty can be measured in kilos”. Simple, clever, insightful. The DOVE Real Beauty campaign in few words.

Ogilvy Dusseldorf, within the DOVE’s campaign for real beauty, put weight scales in girls locker rooms and schools + public swimming pools. When girls used them the display showed the following message: “Real beauty can be measured in kilos”.

Simple, clever, insightful. The DOVE Real Beauty campaign in few words.

How would it be a conversation at the restaurant between an advertiser and a consumer? Would it be love or hate? Watch the video and you will find this out.

The final aim of this video (dated 2007) was to position Microsoft Digital Advertising Solutions as a platform (MSN, Windows Live, Xbox, etc.) that gives the possibility to advertisers and their agencies to build up a tight relationship with their consumers. The blog www.bringtheloveback.com was the main starting point of this unconventional campaign. Unfortunately the blog is no more available but you can have a look at it through the “copy cache”, HERE.

**Thanks to Roberto Venturini for sharing this video via his blog

Tags | viral |

The Black Eyed Peas kicked off the new season of Oprah Winfrey’s daytime talk show in stunning fashion on Tuesday by staging the largest single city ‘flashmob’ dance event ever.

Without the show host’s knowledge, Peas star will.i.am teamed up with choreographers to create a dance routine for the band’s “I Gotta Feeling” hit and then called on 800 fans to help him carry out the spectacle on TV.

The 800 were taught the moves and then they passed them on to another 20,000 Oprah fans, who showed up for the taping of the TV titan’s free block party show in Chicago, Illinois.

The amazing finished product aired on TV in America on Thursday - when more than 20,000 people took over Chicago’s Michigan Avenue and wowed Winfrey and will.i.am with a colourful synchronized dance routine.

After the performance, the singer/rapper told Oprah, “I didn’t think it was going to be this spectacular… You talk about crowd participation, this is beyond… This is incredible.”

And the host screamed, “That is so cool. That is the coolest thing ever… Chicago, I love you.”

Tags | flash mob |
Denmark has promoted its land through a viral video that has reached more than 1 million clicks. The video showed a mum, begging for help in order to find the father of her beautiful son,  and came with a website with the mum and the photos of her son. A lot of people lefts comments to the video on YouTube, since when the hoax was revealed and a river of angry comments started to flow on the YouTube’s page. The video was taken away and the website disappeared (you can still watch the video through another website. CLICK on the image to be redirected to it). No official press release declared that the initiative was made by the hands of VisitDenmark, the country’s tourist authority. It seems like the message behind was: danish people are open-minded. I almost can’t believe this story and I hardly can express a comment on it. The awareness was built up, for sure. But for what? Can a viral operation like this lead a person to the action of going to Denmark? I hardly believe so. The purpose is reached only by half. The act, from my point view, is not met.

Denmark has promoted its land through a viral video that has reached more than 1 million clicks. The video showed a mum, begging for help in order to find the father of her beautiful son,  and came with a website with the mum and the photos of her son.

A lot of people lefts comments to the video on YouTube, since when the hoax was revealed and a river of angry comments started to flow on the YouTube’s page. The video was taken away and the website disappeared (you can still watch the video through another website. CLICK on the image to be redirected to it).

No official press release declared that the initiative was made by the hands of VisitDenmark, the country’s tourist authority.

It seems like the message behind was: danish people are open-minded.

I almost can’t believe this story and I hardly can express a comment on it. The awareness was built up, for sure. But for what? Can a viral operation like this lead a person to the action of going to Denmark? I hardly believe so. The purpose is reached only by half. The act, from my point view, is not met.

Tags | new media |
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